I build developer marketing strategies that drive real outcomes.

Currently at Laravel, running the blog, building webpages, driving SEO, coordinating GTM, and kicking off the first user research initiative to put real developer language at the center of our messaging. Before that, I worked across the full spectrum of developer tools, from the aimed simplicity of no-code SaaS to the rewarding complexity of database platforms. That range sharpened my instincts for what resonates with technical audiences, wherever they sit.

My background is in journalism and I hold a post-grad in Science Communication. I've led teams, but I'm happiest close to the work. I was also using em-dashes before ChatGPT was born.

I'm based in Lisbon. When I'm not thinking about pipelines and words, I'm reading, watching films, catching live music, wandering through exhibitions, tending my garden, or walking my dog, Puré.

Laravel has a motto I live by: we must ship.